Monday, July 23, 2007

ExtremeEdge

I created this T-shirt/ LOGO design and web site front page in Adobes' Illustrator and Photoshop, using some type manipulation plus live trace for an image I borrowed from the Patagonia site (they've got some great images).

Extreme Edge Tours was one of the fictitious outdoor adventure companies assigned in term 2/ Design Aesthetics. The Extreme web site would have been very cool with 24/7 live podcasts from ongoing tours around the planet. I related to this particular company directly because of fantastic adventures I'd had with The National Outdoor Leadership School in the mid 80's.

NOLS is a minimum impact, outdoor education school based out of Lander, Wyoming with branch schools around the world. I bumped into this intrepid bunch of adventurers when their Baja Branch school re-opened for their Fall/Winter Semester Program on the beach where I had been living and fishing with Cipriano and his family the previous summer.

I received a generous scholarship for their Fall/Winter Wyoming/Utah Semester the following year where I learned spelunking, canyoning, mountaineering, winter camping, cross country skiing, and rope climbing.

I still remember practicing wearing stiff, old, US army issue hiking boots on a bolder field near Lander. After an eternity spent in flip-flops I felt like Frankenstein. Oh! and I remember my first time on cross-country skis, with almost 100lbs. of gear in the pack on my back...talk about crash coarse! I was so tired and frustrated by the time I got into our first camp I was near tears.

Imagine learning to tie fly fishing knots (for the next part of the semester), under a central tarp, during a white out while quinsy (snow cave) camping. I quickly completed the required knots before my fingers got numb, was first done, then set out alone to my camp to start hot drinks for my camp mates and myself. NOLS has a minimum impact philosophy so all of our camps were discretely hidden from one another...I set out into the white, and for a few moments there almost got so crazy lost!! Was very weird, intense.
What a vivid experience.

Some of my instructors had climbed Everest!! Now that's ultra-intense. That's EXTREME!!!!